Every part of the item upload process on Ghostnote is an opportunity to tell a story, and feature pin descriptions are no different. Where an Origin Story gives an item history and context, its feature pin descriptions bring notice to the real, physical characteristics of the object. Each of these characteristics should have some sort of story behind them - one or two word feature pin descriptions are not enough.
The objective function of a feature pin is twofold:
- Personalization. Pins highlight the unique physical characteristics of your item. These features are what defines your item, making it different than something a fan could buy at any old merch table or gear shop.
- Authentication. In future, our software will use these pins to confirm that the item is indeed the same item the artist personalized and sold.
However, a feature pin can (and should) be so much more than a task of objectivity. Let's consider a possible scenario: a synthesizer with a missing filter knob. You could conceivably describe its feature pin thus:
- Feature # 1 - Artifact - Missing filter knob
While this may be an accurate description of a noteworthy feature of the synth, it is not good enough for an item on Ghostnote. To explain what we mean, please consider the following description:
- Feature #1 - Artifact - Our 2017 tour included a gig at the infamous First Avenue. In his excitement, our guitarist, Pete, accidentally knocked my Minibrute off its stand, mid-set. The filter knob popped off, and we never did find it in the chaos of the night. Fortunately the filter still works just fine! This synth can really take a beating.
These two bullets are describing the same physical feature, but one of them does far more to create a lasting impact on the viewer. And, sure, we made the scenario up, but the point still stands: creative, descriptive feature pins help to make your item feel special and unique.
Let's look at a few real world examples of great feature pins for inspiration:
Mike Murray - 'We Are Like Warriors Production and Lyric Journal'
Mike's feature pin #1 is short and sweet, but it gives us the promise of deeper insight into his process, a valuable thing for those who enjoy his work. The actual physical feature is the writing "=2019=," but the description gives us far more than just this simple text.
MISY - '"Lavender" Handwritten Lyrics'
It can be tricky to identify the physical characteristics of a lyric sheet, especially one as clean and devoid of scribbles as MISY's "Lavender." Her feature pin #3 is referring to the color of her pen, but the description includes information about the writing process of the song. This is a far better use of the description field than, for example, "I like to change pen colors for lyric sheets."
Mike Hindert - 'The Jester Who Would Be King'
Mike wanted to feature his signature as a physical characteristic of this item, but instead of simply writing "my signature," he got creative and gave us this personal insight for feature pin #1. It goes to show that there can be a story behind anything, even something as simple as a signature.
Brett Allen - 'The Ghostnote'
With 'The Ghostnote,' Brett endeavored to create the ideal item for the platform; an item which could be used as a template for any Originator who needed a bit of inspiration. The item has been personalized, is a true one-of-one, and everything from the origin story to the feature pin descriptions are full of interesting content to help facilitate the fan-to-artist connection.
Please remember that these Feature Pin Descriptions are shared as examples, and should be used only for inspiration. Your art is unique, and it deserves the same individual care and attention that the above have been given.
We encourage our Originators to give adequate attention to every part of the item upload process. Effective feature pinning elevates your item from an ordinary object to something special and unique with which fans can connect and interact. Please refer to this guide when creating your feature pin descriptions to ensure they are living up to the high standards of your art!